SEO & Content Marketing Services

I work on hourly and package-based rates, with scope customizable to your needs.

SEO Consulting

Site Audits & Technical SEO

I use ScreamingFrog, Search Console, and SEMrush to understand how search engines are crawling your site. You’ll gain:

  • An itemized list of technical issues, why they’re important, and a breakdown of how to resolve them

  • An understanding of how Google ‘views’ your site

  • Confidence that your site is technically healthy— not hampering your search performance

Content Strategy

Targeting one keyword at a time in blog posts is a start, but it’s not a robust strategy, and it’s not going to establish your site as an authority in the eyes of Google.

We’ll discuss your priorities— where do you want to drive sales? Do you have seasonal marketing objectives?— and I’ll map out a top-to-bottom content strategy to support those goals. The result: a web of interconnected content pieces that answer the questions your customers need help with, establish you as the experts, and support sales.

Working in travel and the outdoors, seasonality is always at play. I’ll collaborate with your teams— social, newsletter, product, and paid search— to ensure our SEO projects support your broader goals.

On-Page Optimizations

The bread and butter of traditional SEO is still relevant today, and it’s a great place to start for e-commerce sites.

Whether your site is weighed down by neglected product pages, has underperforming verticals, or needs a blog refresh, implementing keyword strategy gets things in order.

I’ll pull your site’s existing rankings, identify missed opportunities, eliminate cannibalization, and deliver optimized metadata and content edits.

Let’s work together.

Not sure which option is a fit for you? Reach out! I’m happy to work one-on-one to design a package that checks the right boxes for you. We can explore one-time services or ongoing work.

Content Marketing

Content Brief Creation

With a background in article writing, I understand how to translate SEO needs into writer-friendly briefs— it’s something I’ve done with brands like G Adventures, Matador Network, and Wilderness Travel.

Whether you have a strategy or we create one together, I’ll deliver briefs with the guidance your writers will need:

  • How to organically incorporate search terms

  • Heading and metadata recommendations

  • Structure with headings and requirements by section

  • How to write answers that will show up in featured results

  • Competitor analysis

Internal linking opportunities, target and supporting keywords, and competitor research are always included.

Content Editing & Production

I’ll work with your writers— whether they’re in-house or freelance— to make sure new content checks all the boxes:

  • Matches brand tone

  • Naturally incorporates a variety of search terms

  • Includes optimized internal links

  • Out-performs the competition in terms of scope, clarity, and structure

  • Provides unique value to readers and/or customers

Need help sourcing photos or producing content in your CMS? I can help with that, too.

Content Writing & Production

Working off of a strategy we’ve established together, I’ll deliver weekly or monthly articles to support your priorities. Here’s what you can expect:

  • Timely delivery

  • Thoroughly edited drafts

  • Concise, serviceable content in your brand’s voice

  • Fully optimized articles, including SEO titles, meta descriptions, strategic use of search terms, and internal and external links